Fexsa, a production company specializing in broadcasting polo matches and events worldwide, with clients such as ESPN, Disney+, and Jeep.

Practices:

UI, UX, Strategy, Rebrand, Development

Problem

Fexsa’s website faced several issues:

  Outdated design: It did not adequately represent the brand’s identity.
  Static and unengaging: It lacked interactive elements and dynamic content.
  Disconnect with the audience: The site failed to capture the energy of polo events.
  Technical issues: Poor performance due to an old server.

SOLUTION

Our agency implemented a comprehensive strategy:

  Brand refresh: We updated the visual identity to strengthen the emotional connection with the audience.
  UX research: We conducted a thorough analysis of user needs to enhance the experience.
  Collaborative meetings: We worked closely with the client to align design decisions with their vision.
  UX/UI redesign: We created prototypes that improved navigation and interaction.
  Custom web development: We implemented the latest technologies to optimize performance.
  Server migration: We enhanced the site’s stability and security by migrating to a more robust server.

RESULTS

  Improved user experience: The website is now more engaging and satisfying.
  Increased traffic and retention: Visits and session duration increased.
  Stronger audience connection: The new site better reflects the energy of the events.
  Optimized performance: Technical issues were resolved, and speed improved.

The Fexsa TV project is a clear example of how brand refresh, UX research, and redesign can transform a company’s digital presence.

RESULTS

Thanks to close collaboration and our expertise in UX, Fexsa successfully renewed its brand and website, reinforcing its leadership in broadcasting polo events and attracting a wider audience.

Let’s talk! 🔥

Send us an email at hello@goteamagency.com
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