Fexsa, a production company specializing in broadcasting polo matches and events worldwide, with clients such as ESPN, Disney+, and Jeep.
Practices:
UI, UX, Strategy, Rebrand, Development
Problem
Fexsa’s website faced several issues:
Outdated design: It did not adequately represent the brand’s identity.
Static and unengaging: It lacked interactive elements and dynamic content.
Disconnect with the audience: The site failed to capture the energy of polo events.
Technical issues: Poor performance due to an old server.
SOLUTION
Our agency implemented a comprehensive strategy:
Brand refresh: We updated the visual identity to strengthen the emotional connection with the audience.
UX research: We conducted a thorough analysis of user needs to enhance the experience.
Collaborative meetings: We worked closely with the client to align design decisions with their vision.
UX/UI redesign: We created prototypes that improved navigation and interaction.
Custom web development: We implemented the latest technologies to optimize performance.
Server migration: We enhanced the site’s stability and security by migrating to a more robust server.
RESULTS
Improved user experience: The website is now more engaging and satisfying.
Increased traffic and retention: Visits and session duration increased.
Stronger audience connection: The new site better reflects the energy of the events.
Optimized performance: Technical issues were resolved, and speed improved.
The Fexsa TV project is a clear example of how brand refresh, UX research, and redesign can transform a company’s digital presence.
RESULTS
Thanks to close collaboration and our expertise in UX, Fexsa successfully renewed its brand and website, reinforcing its leadership in broadcasting polo events and attracting a wider audience.
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